Google Search is undergoing an overhaul that will make it look much more like a social media platform, in order to compete with upstarts like Snapchat, Instagram, and Pinterest.
Believe it or not, Google may be the feeling the heat from social media networks like Snapchat and Pinterest, and for one simple reason: search.
Obviously, Google remains the number one name in search, by a wide margin. But Snapchat and Pinterest, as well as heavier hitters like Instagram, are beginning to make moves for Google’s precious ad dollars in ways that make the search giant uncomfortable.
Original source: https://socialmediaweek.org