The influence of social media in e-commerce

Author: Else van Suchtelen

Our way of shopping has changed in the past few years. In the past we all went to the store to shop, it is now becoming more and more online. Social media has had a big influence on this. Nowadays every brand has its own social page and it is easy to make a purchase through social. In addition, social media is an important part of the consumer's purchasing process.

Prima Software has developed the infographic below with figures about the influence of social media in e-commerce.