Brands pour billions of dollars into Facebook advertising, but the social media giant isn’t going to last forever. So, where will those dollars go in the future?
The only viable choice is creativity.
Predicting the future
Most chess masters agree that their most valuable skill is envisioning moves before they happen. The further ahead they can see, the more matches they win. Grandmaster Garry Kasparov (and perhaps even Grandmaster Flash) could allegedly see up to 20 moves ahead. No wonder Kasparov sat atop the global leader board for two decades. Obviously, such foresight is equally valuable in business, specifically in preparing brand marketing for what lies ahead once Facebook advertising becomes obsolete...