Adding friends on Instagram is now as simple as scanning a photo. On Thursday, October 4, Instagram launched Nametag, a custom scannable graphic that allows other users to follow you by snapping a photo. The launch comes alongside Instagram’s tests directed toward school communities designed to connect college students.
Scanning a Nametag works like reading a QR code — just point the in-app camera at the Nametag, press and hold the screen, and that user’s profile will pop up. Users can generate a Nametag by accessing the settings menu and choosing the Nametag options. Instagram allows the graphic to be personalized with a tap on the screen. Colors, emojis, and even selfies can dress up the new Nametags, which will also have the Instagram logo and username.
Original source: https://www.digitaltrends.com