While the platform doesn't move as fast as others in terms of innovation and new developments, LinkedIn has slowly but surely been upgrading its ad options - and reportedly, businesses are taking notice of the shift.
As explained by Digiday, an increasing number of marketers are now looking to shift their ad budgets away from Facebook and Twitter, and towards LinkedIn, which has long been considered an inferior advertising option. Part of this change has been facilitated by LinkedIn adding a range of new options, including Carousel Ads, Sponsored Video Content for company pages, and most recently, Interest Targeting based on on-platform behaviors.
LinkedIn's next update on this front, according to Digiday, will be Lookalike Audiences, enabling advertisers to target users with similar profiles to their existing customer listings.
Original source: https://www.socialmediatoday.com/