While the impact of Stories is variable across the different social media platforms, it's hard to deny the rising influence of the form more generally, and the way in which its changing user behaviors, much as Facebook has long predicted.
Underlining this, Facebook, in the accompanying earnings call following its Q4 report announcement, has reported that Instagram Stories, its most successful Stories option to date, is now being used by half a billion people every single day.
That means that Facebook now sees around 1.25b people using the Stories options across its family of apps daily - which is a billion more users than Snapchat, the originator of the Stories format, has in total.
Read more: https://www.socialmediatoday.com/news/instagram-stories-is-now-being-used-by-500-million-people-daily/547270/
Original source: https://www.socialmediatoday.com/