Spotted by code hacker Jane Manchun Wong, the update would provide more ways for users to engage with Direct messages, expanding the function's usage to beyond the app alone.
That could open up Direct to more users in different regions, while also prompting increased messaging use in general, with the capacity to connect in a wider range of ways.
It could also, as noted, help in Facebook's broader messaging plans. Messenger, of course, is already accessible via web, as is WhatsApp. Instagram Direct is the only hold out in this regard, and bringing it up to speed with the others will help as Facebook slowly moves towards integrating its messaging functionality.
Original source: https://www.socialmediatoday.com/