Facebook emphasized the growth of both video and Stories in its most recent earnings report, noting, once again, that Stories are the future of social sharing, and that video demand remains very high. IGTV hasn't taken off the way Instagram would have hoped, but Facebook CEO Mark Zuckerberg has said that they have a plan to grow the option. That plan likely involves utilizing Facebook's massive scale, with options like this, enabling easier sharing of IGTV content, and thus, organic promotion through its existing channels.
Read more: https://www.socialmediatoday.com/news/instagram-rolls-out-new-option-to-share-igtv-content-in-stories-begins-tes/541230/
Original source: https://www.socialmediatoday.com