It's pretty much to be expected, but as you may have noticed, Facebook is slowly adding in more ways to cross-post your content between Facebook and Instagram, which provides additional content and engagement opportunities across both platforms.
As highlighted by social media expert Matt Navarra, more Page admins are now seeing this option when they go to share an update on Facebook.
This is one of several new prompts which is slowly being rolled out - maybe you've also seen this shortcut appear at the bottom of your Instagram Stories.
Read more: https://www.socialmediatoday.com/news/facebook-offers-more-cross-posting-options-to-better-connect-instagram-and/546359/
Original source: https://www.socialmediatoday.com/