Facebook Launches New Dashboard to Better Track Facebook Ad Performance

After months of testing, Facebook has launched its new Attribution dashboard, which will enable advertisers to get more in-depth insight into how each element of their Facebook presence is performing, including data on contribution to sales and comparative measurement.

Called simply 'Facebook Attribution', the new tool aims to provide more data to help inform your approach - as explained by Facebook.

"Traditional marketing attribution tools that rely solely on cookies and last-click attribution may not be giving you a complete picture of which parts of your advertising really drive business outcomes. Facebook Attribution is an advertising measurement tool designed to give you a more complete picture of your customer journey, so you can make smarter business decisions."

And there are certainly some interesting insights - for example, you can track each element of your Facebook presence, which, along with Pixel data, will give you a better idea of how each is impacting your bottom line.

Read more: https://www.socialmediatoday.com/news/facebook-launches-new-dashboard-to-better-track-facebook-ad-performance/540163/

Original source: https://www.socialmediatoday.com


Copyright 2020

* By signing up, you agree to our Terms of Use and to receive Wix emails & updates and acknowledge that you read our Privacy Policy. You also acknowledge that Wix uses cookies to give the best user experience.

Copyright 2019

Roundabout logo 2018.png