Facebook Stories hasn't yet become an essential element of the on-platform experience, though usage of the option is growing. Sure, Stories are growing faster on Facebook's other properties (Instagram and WhatsApp), but the company still sees Stories, in general, as the future of social interaction, and one which will eventually usurp the News Feed as the main social sharing option.
And Facebook's keen to work with that trend - whether it's an actual trend or they have to make it one.
Along that line, Facebook has now released a new set of CTA stickers for Pages, which will enable businesses to make more effective use of the option via direct response tools.
Spotted by user Ahmed Ghanem (and shared by social media expert Matt Navarra) the new buttons mirror the CTA options available in the main header of business Pages. As you can see here, you can now prompt Stories viewers to 'Shop Now', 'Get Directions' or 'Book' directly from the Stories feed.
The option will no doubt be of interest to those businesses considering how they can utilize Stories within their digital marketing process - and whether Facebook Stories is worth the effort. Is it worth the effort? That's hard to say - definitely, if the same option were released on Instagram it would be of more interest, but again, Facebook Stories usage is growing, maybe not at a comparable rate to others, but it is growing all the same.
Original source: https://www.socialmediatoday.com