De groei van Pinterest april 2020

Pinterest gebruik en engagement is door het dak gegaan door de coronacrisis


Pinterest heeft nu 367 miljoen maandelijkse gebruikers, 32 miljoen meer tov zijn Q4 2019 report.

9.55% groei kwartaal op kwartaal, harder dan Snapchat (5%), Twitter (9.21%), LinkedIn (2.22%) en Facebook (4.20%).


Pinterest heeft nu meer gebruikers dan Twitter en Snapchat en groeit solide door.


Aldus Pinterest:


"...practical solutions on how to educate and entertain their kids, how to clean during quarantine, what food to put in the pantry and how to make masks. Recently we’ve started to see people return to more future-oriented interests such as vacation and event planning."

Als Pinterest de beste zoekmatches kan geven kan dit de volgende groei spurt betekenen.





Qua omzet rapporteerde Pinterest een 35% groei ( YoY ) tot $272 million.


Aldus Pinterest :

"We began to experience a sharp deceleration in the middle of March as advertisers responded to changes in demand."


De omzetgroei werd vooral gedreven door video, conversion optimization en shopping ad producten. Pinterest laat ook weten dat het de catalog feed uploads zag stijgen met 144% in

Een lastiger onderdeel is dat Pinterest sales en marketing uitgaven zag stijgen met 53%, gedreven door de regeling om omzet te delen met influencers etc


Aldus Pinterest:

"Share-based compensation expense was $81 million in Q120 compared to $1 million in Q119. Until our IPO, our RSUs were subject to both a service condition and a performance condition, and the performance condition was satisfied in connection with our IPO. Because our IPO was completed in April 2019, we did not record any share-based compensation expense for RSUs in periods prior to our IPO in Q219. As of March 31, 2020, we had $623 million of unrecognized share-based compensation expense, which we expect to recognize over a weighted-average period of 3.1 years."




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