Here’s an indisputable fact about social media content - you want to post social media content that converts. Irrespective of what your business is, the ultimate goal of any social media activity is to move customers closer to purchase. To that end, it’s critical for social media managers to identify what works in enticing their target groups into making a purchase.
On a general note, there are few types of social media content that help in engaging and influencing any target audience. Here are five such types of social media content.
1. Interactive content
Interactive content allows viewers to respond to it in more than just comments or likes. It was as early as 2015 when Ion Interactive published a survey demonstrating that content is taking more interactive forms. Have you taken a Buzzfeed quiz? If you haven’t you’ve been living underneath a rock.
Here’s another interesting fact - The New York Time’s most popular piece of content wasn’t an article; it was a dialect quiz. Observe Hubspot’s Facebook page and you’ll notice that most of their post texts end with a question mark. The smallest of efforts to make your content interactive can make a difference.
Ideally, this is what your internal content marketing team should be doing; creating interactive content such as quizzes, polls, contests or Q&As for social media.
Original source: https://www.socialmediatoday.com