If there’s ever a time for Snapchat to turn its fortunes around, it’s now.
Competitors are reeling from a variety of scandals—Facebook’s appearances on Capitol Hill, Twitter dealing with an onslaught of bots and trolls. Snapchat’s users are young, the company stores much less data than its social media brethren, and its ethos of sharing privately should resonate in an era of privacy worries.
It’s no surprise then that Snap CEO Evan Spiegel recently allowed Bloomberg into some of the company’s most guarded sanctums, including a special ceremony where employees share dark secrets. Clearly, the company feels it’s time for good press.